Space Machina creates automated and interactive multi-sensory experiences.
Principles: Creative vs Smart Automation
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Entertaining vs Functional
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Thought-provoking vs mindless
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Staged vs Decorative
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Experience centric vs Technology centric
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Surprising vs Expected
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Interactive vs Reactive
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Emotions driven (surprise, curiosity, intrigue, delight, amusement, introspection) vs Comfort inducing
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"Time well spent" vs "time well saved"
Design for the Heart: Emotional Palette Design
Includes "Negative" emotions, that can paradoxically be desirable and transformational:
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Pleasurable fear
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Healing sadness
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Uncertainty leading to introspection
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Deflected anger
See : The Uses of Enchantment: the Meaning and Importance of Fairy Tales, by Bruno Bettelheim
Diagram : The Happiness Track, by Emma Seppala, in HBR article
Physio-Emotional Design: Frisson
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55 to 86% of population experiences this pleasurable esthetic chill as a reaction to emotionally moving stimuli
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Measured by galvanic skin response : elevated electrodermal activity (EDA)
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Influenced by temperature, humidity
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Listeners who experience frisson also scored high for a personality trait called “openness to experience.”
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Arousal is created through positive violations of listener's expectations: suspense, musical passages with unexpected harmonies, sudden changes in volume, entrance of a soloist or choir, speeches' unexpected lessons
Functional Design:
Designing for Modes and Moods
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Experience consent should not be implicit
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Memorable positive moments are created when the time is right: a person's "mode"* should be respected
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Vulnerability in intimate spaces (bodily function, bare skin, isolation, respite, self examination) is an opportunity for self examination: invite participants to choose the mood they want to indulge in.
*Cf Joe Pine/Norton HBR article: Are Your Digital Platforms Wasting Your Customers’ Time?
Perception Design
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Using the power of optical illusions to mesmerize. For example: Negative and positive after image, flickering lights, holograms
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Integrating multiples sense, including touch and smell, to stimulate imagination
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Limiting visual representations to focus on suggestion and day dreaming
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Creating a safe and sheltered space to allow for suspension of disbelief
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Interactive AI: Incorporating AI that not only reacts but interacts with participants in meaningful ways, enhancing the depth of the experience
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Ethical Design: Ensuring AI interactions are disclosed prior to the experience, respectful, and prioritize participant consent and comfort
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Reflective Engagement: Encouraging participants to reflect on the implications of AI and automation in their lives through immersive narratives and scenarios
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Adaptive Experiences: AI-driven personalization to adapt experiences based on participant responses, ensuring relevance and emotional resonance
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Ethics of AI Artistry: Promoting discussions on the ethical dimensions of AI in creative processes, highlighting the balance between technological advancement and human values