Space Machina creates automated and interactive multi-sensory experiences.
Principles: creative vs smart automation
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Entertaining vs Functional
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Staged vs Decorative
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Experience centric vs Technology centric
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Surprising vs Expected
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Interactive vs Reactive
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Emotions driven (surprise, curiosity, intrigue, delight, amusement, introspection) vs Comfort inducing
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"Time well spent" vs "time well saved"
Design for the Heart: Emotional Palette Design
Includes "Negative" emotions, that can paradoxically be desirable and transformational:
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Pleasurable fear
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Healing sadness
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Uncertainty leading to introspection
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Deflected anger
See : The Uses of Enchantment: the Meaning and Importance of Fairy Tales, by Bruno Bettelheim
Diagram : The Happiness Track, by Emma Seppala, in HBR article
Physio-Emotional Design:Frisson
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55 to 86% of population experiences this pleasurable esthetic chill as a reaction to emotionally moving stimuli
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Measured by galvanic skin response : elevated electrodermal activity (EDA)
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Influenced by temperature, humidity
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Listeners who experience frisson also scored high for a personality trait called “openness to experience.”
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Arousal is created through positive violations of listener's expectations: suspense, musical passages with unexpected harmonies, sudden changes in volume, entrance of a soloist or choir, speeches' unexpected lessons
Functional Design:
Designing for Modes and Moods
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Experience consent should not be implicit
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Memorable positive moments are created when the time is right: a person's "mode"* should be respected
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Vulnerability in intimate spaces (bodily function, bare skin, isolation, respite, self examination) is an opportunity for self examination: invite participants to choose the mood they want to indulge in.
*Cf Joe Pine/Norton HBR article: Are Your Digital Platforms Wasting Your Customers’ Time?
Perception Design:
Optical illusions
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Negative after image: complementary colors are seen when closing your eyes.
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Positive after image: a positive afterimage appears in the same colors as the image in front of you.
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Flickering light hallucinations (Brian Gysin's dream machine principle)
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Pepper's ghost effect