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Smoke

Space Machina creates automated and interactive multi-sensory experiences.

Principles: Creative vs Smart Automation

  • Entertaining vs Functional

  • Thought-provoking vs mindless

  • Staged vs Decorative

  • Experience centric vs Technology centric

  • Surprising vs Expected

  • Interactive vs Reactive

  • Emotions driven (surprise, curiosity, intrigue, delight, amusement, introspection) vs Comfort inducing

  • "Time well spent" vs "time well saved"

Design for the Heart: Emotional Palette Design

Includes "Negative" emotions, that can paradoxically be desirable and transformational:

  • Pleasurable fear

  • Healing sadness

  • Uncertainty leading to introspection

  • Deflected anger

 

See : The Uses of Enchantment: the Meaning and Importance of Fairy Tales, by Bruno Bettelheim​

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The Happiness Track, by Emma Seppala, in HBR article

Diagram : The Happiness Track, by Emma Seppala, in HBR article

Physio-Emotional Design:  Frisson

  • 55 to 86% of population experiences this pleasurable esthetic chill as a reaction to emotionally moving stimuli

  • Measured by galvanic skin response : elevated electrodermal activity (EDA)

  • Influenced by temperature, humidity

  • Listeners who experience frisson also scored high for a personality trait called “openness to experience.”

  • Arousal is created through positive violations of listener's expectations: suspense, musical passages with unexpected harmonies, sudden changes in volume, entrance of a soloist or choir, speeches' unexpected lessons

Functional Design:
Designing for Modes and Moods

  • Experience consent should not be implicit

  • Memorable positive moments are created when the time is right: a person's "mode"* should be respected

  • Vulnerability in intimate spaces (bodily function, bare skin, isolation, respite, self examination) is an opportunity for self examination: invite participants to choose the mood they want to indulge in.

*Cf Joe Pine/Norton HBR article: Are Your Digital Platforms Wasting Your Customers’ Time?

Perception Design

  • Using the power of optical illusions to mesmerize. For example: Negative and positive after image, flickering lights, holograms

  • Integrating multiples sense, including touch and smell, to stimulate imagination

  • Limiting visual representations to focus on suggestion and day dreaming

  • Creating a safe and sheltered space to allow for suspension of disbelief

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  • Interactive AI: Incorporating AI that not only reacts but interacts with participants in meaningful ways, enhancing the depth of the experience

  • Ethical Design: Ensuring AI interactions are disclosed prior to the experience, respectful, and prioritize participant consent and comfort

  • Reflective Engagement: Encouraging participants to reflect on the implications of AI and automation in their lives through immersive narratives and scenarios

  • Adaptive Experiences: AI-driven personalization to adapt experiences based on participant responses, ensuring relevance and emotional resonance

  • Ethics of AI Artistry: Promoting discussions on the ethical dimensions of AI in creative processes, highlighting the balance between technological advancement and human values

AI interactivity and Ethical Reflection

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